Final Video

Monday, 14 January 2013

Ancillary Text / Planning 3- Digipaks & CD Cases

 This is a Digipak >


A digipak is a specific style of CD Case, which is what i will be designing for my music video and song.
 A digipak typically consists of a gatefold (book style), usually made from cardboard. A digipak consists of a plastic disc tray that has been glued inside a folded cardboard case. Digipak once referred specifically to the patented digipak packaging, however it has now become a genericized trademark that is now commonly used for any cardboard centred CD packaging.
As i said they are made from cardboard ( paper) and despite once being thought of as being environmentally freindy versions of CD Cases, they do have a higher manufacturing costs - another potential con of having a digipak is that they are more liable to potential wear and tear than jewel CD Cases ( wouldn't last if they got wet for example) , however CD Cases can easily be smashed.

This is a CD Case ^


Why there is more value on a digipak

Having 6 sides, a digipak gives me more opportunity for visual artwork as well as general information about the artist and their work. In doing this a person with the digipak can get a better feel for the artist, and it also gives more of a chance to promote, attracting more than just fans, as someone may see the digipak and just like the look of it- a CD case does not really do this and there is less to look at. A digipak is more of a collectable item with more accessible information than a CD Case.

What to include in my Digipak

  • The artist name
     
  • The album title 
  • The record company name
  • The Copyright Label
  • Lyrics
  • Signiture of artist
  • Album photographs ( taken whilst shooting)
  • Barcode
  • Disc holder


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