Research & Planning 12- Institutions

I have been exploring different institutions that might produce, and exhibit videos like mine. Music video institutions are companies who help produce and fund music videos for their signed artists.

YouTube is a video-sharing website,created in 2005. The idea is that users can upload, view and share videos online. The company uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, amateur content such as video blogging and short original videos and more importantly music videos! Taking this into consideration, i think Youtube will definitely be a source in which i can post my video as it is free and an easy and popular way to be seen. EMI Records(Electric and Musical Industries Ltd) is one of the world’s leading music companies, as it home to some of the most successful and wellknown recording artists.EMI is the British flagship record label founded by the EMI company in 1972 and launched in January 1973
"EMI Music brings artists and fans together by driving action and creating value wherever music is to be experienced" Artists that are signed to EMI include Lily Allen, Bat For Lashes, The Beatles, Beastie Boys, LukeBryan, Coldplay, Depeche Mode, Gorillaz, David Guetta, Iron Maiden, Norah Jones, Lady Antebellum, MassiveAttack, Kylie Minogue, Katy Perry, Pink Floyd,Corinne Bailey Rae, Sir Simon Rattle, Snoop Dogg, Tinie Tempah,Thirty Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams.


As you can see alot of the artists are very mainstream, but EMI also sign more alternative and less known artists. I feel that EMI would be the perfect institution to produce and exibit my video, as it is one of the top 4 music institutions in the world. Being so well known and trusted it would be a great support and promotional tool for attracting viewers to my video. EMI Music provides EMI’s list of artists – as well as independent labels and artists -just like mine will be. The great thing about this is that EMI and youtube have joined forces as the institute has its own youtube channel, where there produced videos are posted.