Research & Planning 13- Key Elements

When I very first began watching and analyzing music videos at the start of  the course, as a class we played music video bingo, in which we used a list of common traits that many music videos tend to have.

Recently while researching, i found theorists who look into elements that make a video into what it is. Here is a prezi i made on what i discovered.

Theorists of music videos on Prezi

To conform to my genre of "Indie/alternative pop"

 -  Costumes need to match the feel and vibe of the song..ie:
 light floaty dress to go with the soft cinematic sound.
 -Costume and set must be planned to trigger emotion and a meaning, whether that be feeling lost , happiness, sadness or anger.
-Editing must be vaguely matched to the beat of the song, in order to create a sense of unity between video and track.
- I want to add a" vintage" or old fashioned filter affect, use interesting/ odd camera angles- creating a strange perspective on an object, must use lens flare and lots of fading and merging , perhaps stop motions/ landscape timelapse. Here is a very good example of stop motion.


To conform to Expectations of my Audience

- Must stand out as different to other music videos, whether they are in the same genre. Must have an element of something new and have individuality, drawn from the editing or even the ideas behind and within the video.
- They want to see something aesthetically pleasing and an emotion drawn they can relate with.
- They want elements of surprise due to a build up of one emotion, which leads to another one.
- A non linear story line.- having a collage of scenes.

- i want the video to be realistic- that is a very important factor to the audience, however it needs to also have a slightly surreal side to it, but this is portrayed through emotions and feeling- the song in itself sounds quite surreal.
- Through Mise en scene I will use a change of costume, eg: in one scene wearing a  long flowing dress on a beach, in the next wearing very dark clothes in a dark room, with lots of shadowing- the lighting will also help accentuate these changes in mood.

-The cinematography should be exciting and uplifting ,however it must conform to extremes-therefore at times being simple in order to focus on the subject in the video.
- Editing transitions should be relatively steady, to match the slow rhythm of the song .

What is expected in my video? ?

- Must conform to what my audience members want, so I will make sure i achieve and check through everything i have listed above to conform to them.
- Very importantly the video must correlate with the song, so the editing needs to be timed well with the lyrics.
- There must be elements that my audience can relate to. I will use scenes such as a windy beach , and a dark "cold" house and a busy street- that combined with the costumes and props may seem out of place, however i want it to look slightly out of place-giving it that sense of surrealism. i want my video to have a postmodern twist that makes it "different"