Research & Planning 11- My Perfect Audience Member

Keeping the qualities and ideals of my target audience in mind, i looked at http://www.uktribes.com. The website looks at youth culture and offers a tribal breakdown based on the 'social glues' (music, sport, fashion. technology etc) around which young people gather. By studying all the different tribes the website offers and the qualities that go hand in hand with these type of people, i found that my ideal audience member falls under the tribe " Indie Scenester" Looking at the traits of this tribe, i feel it is an accurate choice.

What is an Indie Scenester?

-likes V necks
-shops at american apparel and thrift stores
-wide vocabulary
-skinny jeans
-thick glasses
-artsy
-long fringe that are side swept
-try to be original
-scruffy hair in bright colours
-likes to be CRAZY!
-says things like "Rawr!"
-likes kiddy things like hello kitty, dinosaurs robots
-Dark makeup and false lashes/ or sometimes complete opposite and wears no make up
-bright and fun
-wears leather jackets
-acting silly
-drinks coffee not tea
-Loves to party
-Intellectual
-Intercultural
-Red Lipstick, Bright nail varnish(girls only)
-eat healthily,love broccoli


You may find indie scenesters that love some scene things and hate others, love some indie things and hate others...it depends They like bands such as The Strokes, Bloc Party, Razorlight, Franz Ferdinand, The Libertines, Ben Howard, Benjamin Francis Leftwich, Lana Del Rey, Rizzle Kicks and basically everything the music magazine NME tells them to listen to.


Occasionally you'll see one wearing a Led Zeppelin tshirt under their blazer which proves they are "rock and roll" and into old school "hard" rock, however they also like acoustic music, and in particular love acoustic covers, and the occasional folk tune. Favorite Led Zeppelin song of theirs would probably be Stairway To Heaven. They try to involve themselves in creative subjects at college and university such as art, photography and media studies and like to watch Japanese horror films, 1950's French films, James Dean films etc. An ideal night out would be to a music venue such as Camden Barfly or Nottinghill Arts Club.

Below are some pictures of my indie-scenster friend Hermione Drummond Moray