Evaluation 1- In what ways does my media product use, develop or challenge forms and conventions of real products?

 

The grid above are all screen shots from my music video that i feel compare to similar real media products.

Top Left Shot

This shot of the woods is very in suit with the genre of video that i have. I feel it is a key shot as it conforms to the conventions of my genre also. A similar media product is Ellie Goulding's music video " Guns & Horses"



Top Middle Shot

This shot again is very key in relationship to my video and genre because it conforms to every convention of indie/ alternative pop. It is a beautiful and natural clip, yet layered with a channel mixer effect it is quite creepy, and uncomfortable. This weirdness fits in perfectly with the synergy of most indie/ alternative pop genres products. An example of this being used is in Lana Del Reys music video for Blue Jeans.



Top Right Shot

This shot is key as it has no added effects to it, and again shows and establishes the protagonist. To the left is a screen shot from Ben Howard's video- Keep Your Head Up. My shot develops this real media clip as the sunlight and lens flare is a prominent feature which is conforming within my genres tendencies.

Below is part of Bon Iver's promotional package that also predominately uses this feature.

Mid Left Shot

This shot is a generic element to my video that i think helps give it that Indie and alternate edge to it. The old film effect follows in suit with genre and most of Lana Del Rey's own music videos and promotional packages. The beach is a location frequently used in music videos of mostly pop , indie and alternative genres videos, but with this added effect i feel that i have managed to combine all three in order to conform with my audiences expectations.

The reason i chose to use old film effect was from an extended love of Lana's videos and synergy which is thought of as vintage and without copying, i tried to portray this feel in my video, which is shown within this screen shot.

Mid Middle Shot

I edited the majority of this section with a pink hue using channel mixer on premier elements. This colour haze i feel uses conventions of real media products from my genre as it adds that little bit of weirdness that usually comes hand in hand with the indie/ alternative pop genre. However despite this thought, I couldn't actually find any real media products from my genre that use this effect in a music video or promotional package. This perhaps means that i am challenging forms of real media products, however i feel that i have developed the concept of "colour haze" from my genres types of synergy, and as " indie/ alternative pop" is a niche market, it still has a large range of possible ideas and effects that could fit under that genre's name. The pose of my protagonist is also conforming to the " wanted weirdness" as the position she is in represents vulnerability.

Left Middle Shot

I feel this shot of the moon in key as not only the image itself but that upward tilt camera shot that was used to take this clip matches convention of real media products by artists such as Ben Howard, Angus & Julia Stone, Imogen Heap and Bon Iver. The moon can be thought of as to have a symbolic meaning of hope and well being which is likely to appeal to my target audience. This also fits in with conventions of my genre and real media products.

Bottom Left Shot

I chose this shot to put in my grid as i think the high angle nature of this shot, and the fact that it is a close up links to real media products. For example the high angle shot has been used before within the genre of indie/ alternative pop.
To the right is an album cover of one of the Kooks albums, and as you can see they have used a high angle shot. The high angle shot again shows connotations of  vunerability, which i suppose is a running theme throughout my video and many others of my genre.


Bottom Middle Shot

This close up shot of lips mouthing the words of the song is frequent and popular in many genres of real media products.  Lip syncing is also used commonly by artists such as Janelle Monae and Rizzle Kicks.

Bottom Right Shot

I chose this as a key shot relating to real media products as it is the shot i used for my advert and also in my digipak. Shots taken when the protagonist is not looking at the camera are often used, for example in Rihanna's album cover for her album Loud.  I feel the shot of Louisa is very striking, yet reserved and that is hopefully how she is portrayed thorughout my video.