Finished Video!

Here is the finished edit of my music video. Hope you enjoy!
As you will see i have made a few changes ( mainly in colour) to my video from my first draft. After watching it over again and sharing it around my friends, i began to feel as though all of the different scenes and locations were becoming too blended together with the old film effect, and i felt as though it may have become a bit boring. This is why i chose to add a pink hue to most of the lip lyncing clips to give it more of a diverse colour palette. I used the channel mixer effect in order to do this, and in some clips chose a more white washed palette for example on the first head shot lip syncing clip as i liked to creepy feeling that it portrayed. I also used channel mixer to play around with the colours on the clips of the forest at the beginning and end. I did keep alot of the old film effect on most of the beach scenes, but i think now having the other colours in my video makes the old film effect stand out even more.

Digipak/ CD/Abum adverts 5- Advert

Here is the advert print for my promotional campaign. I stuck to colours and fonts that i have used throughout the promtional campaign and digipak, as continiuty is crutial for recognisable purposes. This would most likely to be found within a magazine, and could potentially be used as a print poster to be stuck up in music venues or retailers where my target audience would be found.

Digipak/CD/Album adverts 4- Flat Plan of advert

Here is a flat plan/ sketch of my promotional advert.
I chose to have a headshot of louisa as the main focus of the poster, with big bold righting that stands out, follows in suit with the artists branding and entire promotional campaign. I intend the picture to be out of focus as i like the effect that it gives off and is in sync with the synergy of the video.

Digipak/ CD/Album adverts 3- The importance of a print advert in a promotion of the artist & music

Being the first place an audience member see's the advertising campaign,It will therefore introduce the audience member to the overall synergy of the album .

This synergy will give them recognisable features to become familiar with and then easily recognise and associate with that album
 The print advert tells the audience member imprtant information such as the title and the release date - making it easier for them as they know when and where they can purchase the album ect
 A print advert will also potentially attract a wider range of people as the more people who see the advert, means that more people are aware of the advert and some of these people may show an interest in the album and go on the purchase it.

Here is a short animoto explaining the importance of a print advert




Make your own slide show at Animoto.

Digipak/CD/Album adverts 2- Copy of Advert

I copied one of mumford and sons advertising posters on photoshop as again they have the same genre of music as i am working with.

Below is the real poster

 

 

Below is my attempt at copying it on photoshop

 

Digipak/CD/Album adverts 1-Conventions of CD Advertising

From research of the indie/alternative pop genre i have been able to gather conventions in order to "get it right" Here is an analysis of an advert of the indie/alternative pop genre.

Ancillary Text / Planning 8-My Digipak

Here is my digipak and spine that i created on photoshop. As you can see i have used the light blue colour contrasting with the old film look of my video. I feel the digipak portrays the overall feel of the video.

Ancillary Text / Planning 7- Digipak flat plan

One element i forgot to add in on my flat plan is that on the top right hand box i will have the track list and on the back of the digipak i will have my record label name and logo

Ancillary Text / Planning 6-How have the sales of CD's changed?

CD sales have dropped dramatically in the last five years due to illegal downloading from the Internet and the popular and easy to do CD burning.

 This has caused record companies problems, for example: The Universal Group (one of the largest record cooperation's)  had to cut the sales prices up to 25% in the last two years, in an attempt to increase sales. 

The figures below show the drastic decline in CD sales, going hand in hand with an increase in downloads from the internet.

Single Sales    CD   :  Downloads

2007               6.6m      77.5m

2008               4.1m      109.8m

2009               2.5m      148.8m

2010               1.9m      158.6m

2011               1.1m      175.1m

This graph to the left shows the steady increase of digital downloads against the steady decrease in physical CD's. Now in 2013, the digital half of the graph is double what it was in 2010, with digital downloads dominating the way in which we listen to music.

I would say that in the last 5 years, CD's are becoming less of a mass market item and more of a niche product that caters to a small and loyal following.

Nowadays it is not so much the sales of CD's, which makes the artist earn his money but more iTunes and other online downloading sites. Artists now make the majority of their money from concerts and touring.  That change came along because it is so easy for everyone to access Internet anytime and anywhere. In addition iTunes also allows the buyer to buy only one song of a whole album, which makes it more convenient for some people.

It seems that physical CD's are increasingly becoming a thing of the past.

Ancillary Text / Planning 5-Remake of Existing Digipak

Here is my attempt to recreate the front and back of an Arctic Monkeys album on photoshop. i chose to use Arctic Monkeysy as they fall under the genre of indie/ alternative pop.

Below is the actual album front and back.

 

 

 

Below is my attempts on photoshop

 

 

 

Ancillary Text / Planning 4-Focusing on Star Image

How is star image used?
I have been looking at how important the image of the star is on a Digipak in the means of promoting .It shows how influential images,colour and font can be.